Privacy Policy

Last updated: October ___, 2025

1. General

1.1. This Privacy Policy applies to your use of the 'Take Me Home' website (the "Website") of Take Me Home Ltd. and anyone acting on its behalf (the "Company"), regardless of how you access or use the Website.

1.2. Please note that Super-Pharm (Israel) Ltd. provides the Company with billing and collection, shipping and order delivery, and customer service in connection with the Website's services, as detailed in Section 6 below.

1.3. The Company respects the privacy of the Website's users. Accordingly, through this policy document the Company seeks to inform the Website's users of, and disclose to them, the privacy policy applied on the Website and the manner in which the Company collects and uses personal information that you provide to it by browsing the Website, through the registration process and through your use of the various services.

1.4. This policy applies to identifiable information relating to you and is subject to the provisions of the Privacy Protection Law, 5741-1981 ("Information", "Privacy Protection Law").

1.5. This policy constitutes an integral part of the Website's Terms of Use. As stated in the Terms of Use, use of the Website, including the content it contains and the various services operating on it, indicates your consent to this Privacy Policy and to any changes to it. You are therefore requested to read these terms carefully as well, alongside the General Terms of Use, as this document constitutes an integral and inseparable part of the General Terms of Use.

1.6. This policy applies to all uses that our users make of the Website (the "Services"), including:

1.6.1. When you use the Website and the Services, whether on your computer, mobile device or any other device of yours, and whether you connect to the Services through the Website or through any other website and/or application.

1.6.2. Telephone calls, emails, other electronic messages including SMS, telephone, online chat, website/portal, and any other form of communication between you and the Company.

If you are dissatisfied with any aspect of this Privacy Policy, please discontinue your use of the Services.

1.7. Please note: you are under no legal obligation to provide the Company with personal information about yourself. However, without providing the information, you will not be able to receive the services provided by the Company and through the Website. You hereby confirm and agree that you are providing us with personal information of your own free will, for the purposes detailed in this policy, and that we may hold the information in accordance with this policy and the provisions of any law. Providing your details for the Services constitutes a declaration on your part as to their accuracy.

1.8. The Company clarifies that this Privacy Policy document may change from time to time and at its discretion, since the privacy policy is dynamic and may change as new content and services that may also affect the policy are added to the Website. Accordingly, the Company recommends that you review this Privacy Policy document periodically. If material changes are made with respect to the use of personal information, a notice to that effect will be published on the Website.

1.9. This document was drafted on the basis of the law applicable at the time of writing, and the Company will do its utmost to adapt the policy to legislative changes in the field. It is clarified that nothing in this Privacy Policy is intended to allow the Company to perform actions prohibited by law.

1.10. The Website is operated and managed by the Company. This Privacy Policy document is written in clear and understandable language; however, if customers still have any questions, the Company will be happy to assist – see the contact details below.

1.11. In this document, the "Company" also includes the Company's employees, the Company's managers and/or anyone acting on their behalf.

1.12. This Privacy Policy document is written in the masculine form for convenience only and is addressed to all genders.

2. Information You Provide to Us and Information Collected by Us

2.1. When you place an order on the Website, you will be asked to provide us with personal information such as first name, last name, telephone number, residential address, email address, etc.

2.2. If you place an order or purchase products on the Website, the details of the orders and transactions you make and the payment method you used will be retained by the Company, including orders of products that may reveal sensitive information about you.

2.3. When you contact us by telephone, email or otherwise, the Company may receive details that can identify you personally. We may monitor and retain telephone calls, emails and live chats, and may record any communication between you and the Company's customer service representatives.

2.4. You must provide only true, accurate and complete details, and you hereby confirm the accuracy of the details you have provided. As stated, you are not legally required to provide the details; however, incorrect details or failure to provide all the required details may, among other things, prevent you from using the Services on the Website, impair the quality of the service provided to you, prevent the completion of your order and impair our ability to contact you. If your details have changed, you must update them online on the Website or by contacting customer service.

3. Access to and Use of Customer Service via WhatsApp

3.1. If you use the Company's customer service by corresponding via WhatsApp, the information you provide in the course of the correspondence will be retained by the Company, including: the content of the conversation with us, which may include information about the services and products you purchased and identifying details about you.

3.2. The Company has no control over, or ability to supervise, WhatsApp; therefore, your use of the WhatsApp application is secured by WhatsApp only and not by the Company, the information you transmit may also be disclosed to WhatsApp or anyone on its behalf, and your use of this service is subject to WhatsApp's terms of use and privacy policy.

3.3. Use of this channel is at your choice, of your own free will and under your full responsibility. You may stop using this channel at any time, and at any stage you may also contact us through the variety of other service channels available to you.

3.4. Your consent to be contacted in the future via WhatsApp: your consent to join this channel includes your consent to future contact from the Company.

4. Information We Collect Automatically

We automatically collect personal information as well as statistical and aggregate information relating to your use of the Services, in one or more of the following ways:

4.1. When you access and use the Website, we may collect information about your visit to the Website, your use of the Services and your browsing on the Internet. This information may include details regarding the location of your computer and the IP address through which you accessed the Website, your operating system, your browser identifier, location data, browser type, domain names, language settings and additional information regarding your behavior on the Website, such as information or advertisements you read, pages and products you viewed, product orders you placed, offers and services that interested you, and the manner in which you interact with our Website and with other websites. We may collect this information through the use of Cookies, log files and other tracking technologies. This information is stored on the Website's computers and is used by the Company for analysis, control, monitoring and lessons learned (for further details, see Section 7 – Cookies).

4.2. We may use third-party services to collect and analyze personal information relating to your activity on the Website, as well as anonymous, statistical or aggregate information in connection with the use of the Website, for the purpose of analyzing traffic to the Website.

5. Use of Information

The personal details we collect will be used only in accordance with this Privacy Policy or the provisions of any law, including for the following purposes:

To enable you to use the Services and the Website;
To operate, improve, develop and enrich the services and content offered on the Website;
To tailor advertisements and commercial and marketing information to your personal preferences;
To tailor the advertisements displayed to you when visiting and browsing the Website to your areas of interest. The information we use for this purpose will not identify you personally by name or address;
To send you, from time to time, information about services, content and offers that may interest you, as well as marketing and advertising information, including personalized offers based on the information collected about you. For the avoidance of doubt, such information will be sent to you by email, by SMS and through the various media, including through third-party websites or social media platforms, only if you have given your consent, and you may withdraw your consent at any time by sending a message to info@takemehomecollection.com, by clicking the "Unsubscribe" link appearing in every such email, or by following any instruction the Company may include in the message sent to you;
To send service-related messages and for customer service purposes, including responding to feedback and complaints;
To process and analyze the information for the Company's purposes;
To defend against any dispute, allegation, claim, demand or legal proceedings, if any, between you and the Company and/or anyone on its behalf;
To comply with legal requirements, including keeping records and performing actions we are required to perform by law, providing information to a competent authority and providing information pursuant to a court order;
To handle your requests to delete information, review information and correct it where necessary;
We may anonymize personal information for the above purposes, including for research, statistics, and analysis and processing services, for the benefit of the Company or of a third party;
For any other purpose set out in this Privacy Policy or in the terms of use of any of the relevant services.

6. Disclosure of Personal Information to Third Parties

The Company undertakes to maintain its databases in accordance with the Privacy Protection Law and will not transfer information that personally identifies you to third parties, except in the following cases:

In order to provide you with the Services and to manage the personal information collected about you, through the Company's service providers (including their subcontractors), to a reasonable extent and for business purposes, such as: cloud computing platforms and hosting providers (in Israel or abroad), providers of support and service-improvement services, providers of email and marketing information delivery, including targeted and personalized advertising in the various media, etc.; this includes Super-Pharm (Israel) Ltd., which will provide the Company with billing and payment collection services, shipping and order delivery services, and customer service in connection with the Website's services;
If you breach the provisions of the law, the Terms of Use or the terms of any agreement you have approved in connection with the Services, including the investigation of potential breaches, among other things through law enforcement authorities;
Pursuant to a legal obligation or authority, or in accordance with the instruction of a competent authority, including if the Company receives a judicial order instructing it to provide your details or information about you to a third party, even if that third party is not the court;
In any dispute, allegation, claim, demand or legal proceedings, if any, between you and the Company and/or anyone on its behalf;
In any case where, at the Company's sole discretion, disclosure of the information is necessary to prevent serious harm to your body or property or to prevent serious bodily harm to a third party;
The Company may transfer your details and the information collected as a result of your use of the Services to other companies in the Super-Pharm group, provided that they use this information only in accordance with the provisions of this Privacy Policy;
If the Company reorganizes its activities within another corporation, and in the event of a merger with another entity, a transfer of its activities (or part thereof) or a merger with the activities of a third party, the Company may transfer to the new corporation a copy of the information stored about you as well as any statistical information, provided that such corporation undertakes to comply with the provisions of this Privacy Policy;
When purchasing products or services sold on the Website as part of a joint activity of the Company and a third party, as shown on the Website prior to the purchase of that product or service, the Company may transfer to such partners the information they require in order to complete the purchase process, manage the relevant content activity and maintain contact with you.

You confirm and agree that such transfer of personal information may include a transfer outside the borders of the State of Israel, including to a country that does not apply data protection laws identical to those of the State of Israel, all in accordance with the provisions of the law.

7. Cookies

7.1. Cookies are alphanumeric identifiers that are transferred to and stored on your device through your web browser for record-keeping purposes. Some Cookies make it easier for you to navigate the Website, while others enable a faster login process or make it possible to track your actions on the Website.

7.2. The Company uses Cookies and other similar tracking technologies, including those of external providers, for the ongoing and proper operation of the Website and to improve performance and the user experience on the Website. These files may collect your device's identification data, its IP address or any other information about your use of the Services, as part of the analytical information they provide to us.

7.3. Some Cookies expire when you close your browser, while others are saved on your computer's hard drive. We clarify that Cookies contain various information, such as the pages you visited, the length of time you spent on the Website, where you came to the Website from, sections and information you request to view when entering the Website, etc. Among other things, Cookies also help to collect statistical data on the use of the Website, to adapt the Website to your personal preferences, and for information security purposes. Cookies may also be used by the Company to eliminate the need for you to enter your details each time you revisit sections of the Website that require registration.

7.4. Cookie-based collection technologies make it possible, among other things, to monitor the activity you perform on the Website and in the Services and to improve the browsing and service experience, including on a personalized basis for you. In addition, Cookies are used to monitor the use of the Website in order to improve its efficiency and our marketing activities. For example, Cookies allow us to learn how users respond to our advertisements; improve our offers; know how you discovered our Website; provide online behavioral advertising, including displaying advertisements for products that may interest you based on your past behavior; display targeted advertisements and content to you on social media platforms; send you recommendations, marketing communications or content based on your profile and areas of interest; and enable the sharing of our content on social media. We may cross-reference this data with additional information, including against your other uses of the services provided by the Company on its websites and in the chain's branches.

7.5. The information in Cookies is encrypted, but if you do not wish to receive Cookies, you can avoid doing so by changing your browser settings. In addition, you can delete the Cookies on your computer at any time. Please note, however, that if you do so, the Website will not be adapted to your preferences, and deleting or disabling Cookies may prevent you from using some of the services and features on the Website or on other websites, or may impair your user experience.

7.6. Unless you have adjusted your browser settings so as to block the use of Cookies, your use of the Website constitutes your consent to the Company carrying out computerized monitoring of your use of the Services by placing Cookies or similar means for the ongoing and proper operation of the Website, including for collecting statistical data on the use of the Website and authentication details, as well as for adapting your use of the Website to your personal preferences and for information security purposes.

8. Information Security

8.1. The Company implements advanced protection mechanisms to secure the information in the Services. These security mechanisms are designed to reduce the risk of unauthorized intrusion into the Company's databases. However, they can never provide absolute immunity. Therefore, the Company does not undertake that the Services will be absolutely immune from unauthorized access to, and misuse of, the information stored in them.

8.2. By using and purchasing on the Website, you declare that you shall have no claim and/or demand and/or lawsuit against the Company and/or anyone on its behalf as a result of any breaches, intrusions, malfunctions and/or disruptions on the Website, provided that the foregoing was not within the Company's control and the Company made reasonable efforts to prevent such events.

9. Data Retention

The Company will retain the information for the period necessary to fulfill the purposes of use of the information set out in this Privacy Policy, or for the period required by law, or as required to protect its rights and the Company's legitimate interests, whichever is longer. Non-identifiable statistical/aggregate information may be retained by the Company, among other things, for present and future analysis and statistical purposes, without time limitation.

10. Third-Party Services

10.1. Certain services, such as Shopify services and other services, are in fact managed by entities other than the Company. In such cases, the services will be provided or operated not solely through the Company, but through the other entities, as stated.

10.2. Without derogating from the foregoing, your activity on the Website may enable third parties, such as online search engines, to rely on the nature of the activity as described above in order to display tailored advertisements to you as part of your online activity, including outside the Website, as an integral part of their ongoing activity and without any connection to the Company's activity. The activity of such third parties shall be subject solely to the privacy policies they apply and shall be carried out under their full and exclusive responsibility, without the Company bearing any liability whatsoever in respect thereof.

11. Third-Party Links

The Website may contain links to third-party websites and services that are beyond the Company's control and are not covered by this Privacy Policy. The Company disclaims any responsibility for the privacy practices of other websites to which the Company may refer by means of a link, and the Company recommends that you review those privacy policies yourself.

12. Use of the Website by Minors

The Website is not directed at users under the age of eighteen (18). By browsing the Website, you represent and undertake that you are not a minor.

13. Right to Review and Delete Information

13.1. Under the Privacy Protection Law, every person is entitled to review, personally or through an attorney authorized in writing or through his guardian, the information about him held in a database. A person who has reviewed information about himself and found that it is incorrect, incomplete, unclear or not up to date may apply to the database owner with a request to correct or delete the information. Please note that the right of review is subject to the provisions of the law and to the rights of persons other than you. In your request, you must provide the identifying details required in order to identify you. Such requests may be sent to us at the following email address: info@takemehomecollection.com

13.2. If the information in the Company's databases is used to contact you personally, based on your belonging to a population group determined by one or more characteristics of the persons whose names are included in the database ("Commercial Offer Contact"), you are entitled under the Privacy Protection Law to demand in writing that the information relating to you be deleted from the database used for such Commercial Offer Contacts, by sending an email to: info@takemehomecollection.com. Information required for the management of the Company's business, including documentation of commercial and other transactions carried out in the Services, will continue to be retained in the Company's databases in accordance with the law, but will no longer be used for Commercial Offer Contacts as aforesaid.

13.3. You may contact us with a request to delete your account by sending an email to: info@takemehomecollection.com, stating the subject of the request in the email subject line. Before deleting your account, we recommend that you make sure there is no unused personal coupon in your account. In order to handle the request, you may be required to provide additional details to verify your identity. Within 30 days from the date of receipt of your account deletion request (including the provision of identifying details, where necessary), your account will be deleted, including data such as items in your cart and favorite items. In addition, upon deletion of the account, the email address with which you registered on the Website will be automatically removed from the mailing list used to send commercial offers. However, information required by the Company for legal defense purposes or by virtue of regulatory obligations, such as purchase invoices, mailing history, consents you have given and marketing activity carried out with you, will continue to be retained in a manner linked to your details.

14. Changes

The Company may change this Privacy Policy from time to time. Material changes will be published on the Website (the date of the last change (month and year) will be indicated at the top of the Privacy Policy page) and will become binding from the date of their publication, unless otherwise stated.

15. Database Controller Details

Database owner / database controller: Take Me Home Ltd.

16. Contact Us

You may contact the Company regarding this Privacy Policy, stating your full name and email address, at the following email address: info@takemehomecollection.com. The Company will endeavor to respond as soon as possible.